Hi, I’m Krupa — but you can call me Koach (yep with a K). I’m the founder of Muizuri Swimwear and a fully qualified Swim England coach who’s spent years helping little humans feel safe, confident, and happy in the water.

At Muizuri, safety is our superpower. From our signature safety product ‘The Signal’, to our UPF 50+ sun-protective swimwear that looks after delicate skin, everything we create has one goal: keeping your kids protected while they splash, and grow in confidence.

But we don’t stop at swimwear. I’m also here to support your child’s swimming journey with a fun, practical video series called #KoachTheKids 🎥💦

In these videos, I share real-life swim coaching tips, simple tricks that actually work, and confidence-boosting tools to help your child feel calm, capable, and safe in the water (and help you breathe a little easier too).

Here’s a splash of what you’ll see:

• Easy, safe ways to get in and out of the pool
• How to float, breathe, and relax (yes, even for nervous swimmers)
• Beginner-friendly kicking techniques
• What to do when they go underwater — and how to breathe without panic
• ⁠Gentle support to help them feel brave enough to tackle the deep end

We hope you enjoy the series that’s to come and share it with friends and family members raising little swimmers.